The progenitor of the whole “white cube” / “white background” thing idea — which I keep coming back to, in both my thesis work and elsewhere — was Peter Bil’ak’s Graphic Design in the White Cube project. Mr. Bil’ak is an accomplished and prodigiously talented type designer, graphic designer, design critic, publsher… et al. The White Cube project includes an oft-cited essay on the subject as well as the exhibition itself (and its many subordinate projects).
The basis for my own eponymous projects is rooted in the fact that I take issue with a number of this essay’s fundamental assertions. That said, I want to point out that Mr. Bil’ak is totally awesome. All my friends — and pretty much anyone else who gets within earshot of me, these days — know of my admiration and respect for the man and his work. For reals, I mean, I paid 800 bucks for Greta Text, and that is a lot of food.
Anyway. Just to show my heart is in the right place, is all. I’m just sayin’.